SUPERDRUG has announced today that it’ll now be offering consultations on how to carry out breast examinations in all of its 56 nurse clinics across the UK.
Working in partnership with the charity CoppaFeel!, the pharmacy chain aims to host over 100,000 non-touch breast cancer consultations in the first year.
The launch comes as shocking new research reveals how uncomfortable many of us are with discussing our boobs.
82 per cent of women and 63 per cent of men say they’re on edge talking about changes in their breasts.
And that embarrassment is killing people.
Breast cancer still remains the most common cancer afflicting women, with around 54,900 new breast cancer cases being diagnosed in the UK every year. That’s around 150 every day.
To combat the lack of conversation and knowledge on the subject, CoppaFeel! have trained Superdrug nurses on how to talk to patients who attend a clinic appointment about how and when to check themselves at home.
Sophie Dopierala, Director of Education and Health Comms at CoppaFeel! said: “Our annual research shows for most women who aren’t checking their breasts, knowledge on what to look for remains the main barrier.
“We are delighted to announce our partnership with Superdrug. Using their trained nurses to encourage people on how to check their boobs or pecs will ensure we are reaching a whole new audience with the breast awareness message.”
Researchers have today announced that deaths of breast cancer will decrease by 9 per cent in the next five years.
And that number will keep on improving so long as more of us know what we’re looking out for and how to seek help.
Dr Pixie McKenna, Superdrug’s Health and Wellbeing ambassador, said, “Once you know how simple checking your breasts is, it can save your life.
“I am so pleased to see Superdrug nurses will be taking this initiative to all patients, everyone should be able to check whether on themselves or a partner, or even talking it through with a friend – the more conversations the better!”
The launch has been backed by Love Island’s Olivia Buckland whose own experience with a breast lump has inspired her to lead the campaign to make checking conversations the norm, on the high street, and across the UK.
Olivia said: “After finding a lump in my own breast in the past and having it removed, the chance to work with CoppaFeel! and Superdrug really resonated with me.
“It’s amazing that Superdrug is now offering this service on the high street with their friendly, trained nurses, making it accessible for everyone to have a breast or pec checking conversation.
“I want to work to normalise these checking conversations for everyone, and this launch is a big step closer to doing so.”
Keep forgetting to check your boobs? Sign up to CoppaFeel’s free text reminders here.
They’ll send you an SMS every month to jog your – or your partner’s – minds!
And if you still feel unconfident, then book yourself into a Superdrug clinic.
We pay for your stories! Do you have a story for The Sun Online news team? Email us at email@example.com or call 0207 782 4368. You can WhatsApp us on 07810 791 502. We pay for videos too. Click here to upload yours