Amazon Echo sales boost Dixons Carphone over Christmas

City Finance Reporter for the Daily Mail

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More than 200 voice-controlled home speakers such as Google Home and Amazon Echo were snapped up by shoppers every hour at Dixons Carphone over Christmas.

The mobile phone and electricals tradesman pronounced sales of the inclination surged by 350 per cent compared to a year progressing as consumers demeanour for the preference and control that comes with voice-controlled assistants.

Sounding off: The mobile phone and electricals tradesman pronounced sales of the inclination surged by 350 per cent compared to a year earlier

Sounding off: The mobile phone and electricals tradesman pronounced sales of the inclination surged by 350 per cent compared to a year earlier

Sounding off: The mobile phone and electricals tradesman pronounced sales of the inclination surged by 350 per cent compared to a year earlier

‘If you don’t have one, you should immediately get one. They are great,’ Dixons Carphone arch executive Seb James said.

The group’s altogether sales increasing by 6 per cent in the 10 weeks to Jan 6, but it was the Nordic stores and the Greek businesses that led growth, rising by 11 per cent and 23 per cent respectively.

UK and Ireland sales were up just 3 per cent in comparison.

But analysts pronounced Dixon Carphone’s woes were not over nonetheless as it embellished full-year distinction superintendence from £400m to £385m.


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