BUDGET supermarket Lidl has posted record sales over the Christmas period as it continues its enlargement opposite the UK.
About 600 tonnes of Brussels sprouts, 17 million mince pies and over 800,000 litres of Champagne and Prosecco were snapped up by shoppers in December.
Sales rose by 16 per cent last month compared to the same duration in 2016.
“Lidl UK has had a illusory 2017 and this was capped by the strongest Christmas trade duration to date,” boss Christian Hartnagel said.
“Customers came into the stores to buy some-more of their Christmas items, meaningful they could find high peculiarity products at market-leading prices,” he added.
Researcher Kantar Worldpanel this week pronounced Lidl and rival Aldi were the nation’s fastest flourishing supermarket, both augmenting sales by 16.8 per cent year on year.
Fraser McKevitt from Kantar Worldpanel said: “In some ways Christmas is a tricky time for the discounters: they tend to remove a little marketplace share as many shoppers return to the some-more normal supermarkets in hunt of old favourites.
“Rising to the challenge, Aldi and Lidl collectively managed to attract scarcely one million additional households during the past 3 months.”
Tesco was named the best major supermarket performer in the run-up to Christmas as shoppers splashed out an additional £1 billion opposite the sector, according to Kantar.
Meanwhile, Sainsbury’s currently also pronounced it had “record” sales over Christmas, as its reward operation brought in some-more shoppers.
Kantar sum suggested that households shrugged off mercantile worries to spend an normal £1,054 over the period across the grocery retailers.
Lidl has been on a fast enlargement drive. The supermarket non-stop 9 stores during the gratifying period, holding its sum to 693 – a arise of 43 compared to 2016.
Earlier this week, the German discounter pronounced it will create up to 1,000 new jobs as partial of its plans to open 5 new London stores and a new room in Luton.
The new sites – located in Shepherd’s Bush, Walthamstow Central, South Ruislip, Hornchurch and Rosehill – will open within the next two months, nonetheless the launch date for its new room has nonetheless to be set.
In November, Lidl announced a compensate arise for its 16,000 employees – making its workers the best-paid in the supermarket industry.
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