THE boss of British Airways has discharged calls for the airline to bring back free food and splash on short-haul flights, even yet it is unpopular with travellers.
Alex Cruz came under fire after finale free catering for economy passengers on brief transport flights in January.
The arch executive certified the introduction of charges for food and splash was “very difficult”, but insisted it was the right decision.
In a discuss to the Aviation Club in executive London, Mr Cruz claimed BA stays a “premium airline” but pronounced business design low fares and “we don’t really make an apology” for apropos more
efficient to contest with rivals such as easyJet and Ryanair.
When charges for Marks Spencer products were implemented, some passengers complained they missed out due to delayed service – while others were unhappy at having to compensate when snacks were formerly complimentary.
Asked by former BA Concorde commander John Hutchinson if he designed to change the “complete disaster” of a policy, Mr Cruz responded: “It was positively the right decision.”
He supposed that it was very formidable at the commencement but pronounced this was due to a logistics issue that took us a series of months to get to work.
Mr Cruz, who assimilated BA in Apr last year, told the audience: “Low fares are renouned and for many business they are what they expect.
“But they don’t occur by magic. They occur since an airline has got itself in the right figure to be means to offer them.”
The conduit has been accused of branch itself into a bill user in new years, but Mr Cruz claimed it has a series of particular attributes which “in the hurly-burly of discuss … can
easily be overlooked”.
He praised the airline’s faithfulness programme, use of primary airports, punctuality record, staff and report size.
Aviation consultant John Strickland pronounced BA has to contest with low cost carriers while “upping its game” for the critical reward transport segment.
“I don’t see any dispute in doing both,” he told the Press Association. “Whilst this is work in progress, BA is still the enviousness of many of its peers.
“It can’t means to take its eye off the round but by gripping clever government concentration it stands a good possibility of next in delivering clever profitability in the years ahead.”