Hipsters have to eat.
To smooth appetites for its permanent Williamsburg, Brooklyn, plcae opening in the spring, Shake Shake launches a one-day-only pop-up Wednesday at North Brooklyn Farms at 320 Kent Ave.
Shack-ers are job it a “surprise party for the new community.” Best of all, it comes with some free eats.
From 5:30-8 p.m., the mark will be giving divided ShackBurgers and pumpkin solidified custard for the first 300 people in line. New Jersey-based eccentric choice folk rope Cold Weather Company will perform while they’re queued up.
But you need to pre-register with Shake Shack to take advantage of the nominal chow. And note that RSVPs don’t pledge entry, given the giveaway is first come, first served.
Shake Shack’s permanent Williamsburg grill residence will be 160 Berry St., now home to Blue Bottle cafe, which is relocating nearby.