Online service aims to keep your digital "ghost" alive

When people die, they leave behind a gaping chasm in the lives of their desired ones. People infrequently pronounce to the dead. Sometimes they demeanour for the passed to pronounce back, as centuries of séance and Spiritualism will attest.

Startup Eternime, founded by MIT fellow Marius Ursache, seeks to offer identical comfort. Rather than ghosts or spirits, however, Urasche is using digital avatars and chatbots. He draws impulse from scholarship fiction, not suggestion guides.

Give Eternime entrance to your social media profiles and the startup’s algorithms will scratch your posts and interactions to build a profile. It will see the photo of the muffin you posted to Facebook and the essay on retirement finances you shared on LinkedIn. The algorithms will study your memories and mannerisms. They’ll learn how to be “you.”

The result: a digital duplicate of you.

“The thought is not original,” Urasche says of his zeroes-and-ones reproductions, which he calls “immortal avatars.” The avatars, he says, will eventually correlate with your desired ones around Eternime’s mobile apps.

“’Brain downloading,’ ‘robot clones,’ ‘connecting with the dead’ have prolonged been an infrequently engaging idea,” Urasche told me in an email. “It’s one of humanity’s biggest dreams (and nightmares as well) — the ability to send someone’s mind in a computer.”


Eternime was announced in 2014 after Ursache grown the thought during the MIT Entrepreneurship Development Program. He wasn’t wholly certain if he should rise the plan serve and wanted to get a clarity of open reaction. In the first 4 days, 3,000 people sealed up at, the company’s website, for a private beta. (The service isn’t operational yet.)

Then, Urasche perceived an email from a man failing of depot cancer.

“Eternime, he wrote, was the last possibility to leave something behind for friends and family,” Urasche told me. “That was the moment we motionless that this was something worth dedicating my life to.”

Eternime drew some disastrous courtesy when it was announced. Some critics called the thought creepy and others wondered if it was a hoax. Ursache even got death threats.

Since 2014, the Eternime website has mostly been silent, nonetheless it continues to take names of people who wish to test the service. Ursache says the Eternime group has been enlightening the product over the last two years, contrast features, reckoning out what will work and what won’t. The private beta test is ongoing, and Ursache says the feedback has been positive.

“For us it is really critical to stress that we do not wish to safety the banalities of the life of a person,” Ursache said. Rather, he and his group “would much some-more like to create a digital bequest that allows your great-grandchildren to correlate with their great-grandfather — and beyond.”

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This essay was creatively published on

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