French startup MadBox is lifting a $16.5 million (€15 million) Series A appropriation turn from Alven. The association is building mobile games and handles all from start to finish, from diversion pattern to edition and user acquisition.
MadBox is a immature actor in a mobile diversion space. The association is a outcome of a partnership of dual little Paris-based diversion studios in Jul 2018. After a integrate of months, a startup expelled a initial game, Dash Valley. And a diversion fast finished adult trending in a tip 50 of tip giveaway diversion downloads in a App Store in a U.S.
The association has expelled a handful of games given then. At some point, MadBox had 3 games in a tip 10 charts in a U.S. (once again, giveaway diversion downloads) — StickMan Hook, Sausage Flip and Idle Ball Race. Overall, MadBox has generated 100 million diversion downloads.
“The core process during MadBox is that we internalize everything,” co-founder and CEO Jean-Nicolas Vernin told me. “We try to automate as many thing as possible.”
In further to reusing resources from one diversion to another, MadBox also tries to request a same process when it comes to user partnership and marketing. “People mostly tell us that we have a data-driven enlightenment that is disproportionately grown in a company,” Vernin said.
MadBox has a clever proceed when it comes to growth. The association hires solemnly and doesn’t recover dozens of games in a year.
With 30 to 40 employees and a business indication mostly formed on ads, a association is now profitable. MadBox now wants to tackle a wider operation of mobile games, from hyper infrequent to idle games and reduction infrequent games. The startup is also opening a second bureau in Barcelona.
“We are a era of friends who have worked for obvious infrequent diversion studios. And we all consider that large diversion productions will have to turn easier so that people can play them like infrequent games — and clamp versa,” Vernin said. And MadBox wants to be there when these dual worlds collide.