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In Silicon Valley, tech workers who are apparently too cold for tangible drink have taken to something called Liquid Death.
The product, that is a brainchild of former Netflix artistic executive Mike Cessario, is a non-carbonated, unflavored H2O sourced and canned in a Alps and finished in tallboy cans.
According to Liquid Death’s site, a libation lets you “murder your thirst.” It also has healthy electrolytes and minerals and sells for $21.96 for a 12-pack.
On Tuesday, a association announced an additional $1.6 million in appropriation from other tech-world types, including Twitter co-founder Biz Stone and Away co-founder Jen Rubio.
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“Our exclusive Thirst Murdering™ routine starts with Liquid Death combining a wire of veins that will hang around your Thirst’s conduct and suppress it. Once Liquid Death reaches your Thirst’s brain, all of your Thirst’s memories will be transposed with repeating loops of a possess conduct imploding. Which is accurately what happens subsequent by it causing your Thirst’s conduct to implode and a mind to eruption out of a ears,” a website explains.
Liquid Death — also famous as water.
The tech universe is famous for a individualist executives. Twitter CEO Jack Dorsey was mocked for his fasting and ice bath habits.
Liquid Death is fundamentally selling itself as “punk” water.
“If we consider about it, it creates sense, all steel and punk is extreme,” Cessario told Business Insider. “Being vegan is extreme, protesting a deforestation is extreme. There are some-more vegans during a complicated steel uncover than Taylor Swift show. We are by distant a many tolerable choice for finished water, that is a large motorist for because people wish to buy from us.”
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According to The Washington Post, bottled H2O was a many successful mass-market libation difficulty in 2018, with scarcely 14 billion gallons sold.
As of now, we can usually buy Liquid Death online.